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How to Craft a Proposal for a Book that SELLS

The course is perfect for aspiring nonfiction authors. Published authors will surely learn something as well. And fiction writers and indie authors will find much in this course to help them create marketable book ideas and to sell them to publishers and to readers as well.

If you think you should wait until your book is written before you take this course, you’re wrong. Writing your book proposal before you begin on your manuscript is the best thing you can do if you want to save yourself the heartache of producing a book that never gets read. It helps you know what you are writing about and if that idea is one worth pursuing. Plus, nonfiction books are sold on a proposal and two sample chapters. You don’t want to or need to write the whole book until it is sold. And the process of writing a proposal could cause you to change any number of things, including the angle, perspective or narrative focus of the work.

A book proposal helps you evaluate your book’s audience, competition and the need for it in the marketplace and in it’s category. As with any business plan, producing your proposal requires research, thought and objectivity. As you go through the process of writing your proposal, you’ll have new ideas that will impact your finished product, and you’ll gain a big-picture view of your project. You’ll also have a better idea of whether or not it is a viable product to bring to market. This is an imperative step to take if you want to find an agent or pitch a publisher. It’s also important if you want to self-publish, since you are the one who will determine if your book is marketable.

In this course, I'll show you how to get your list to tell to you - in explicit terms - every last detail of the product that they've been waiting to buy from you. You'll also learn how to get your list to write your Interactive Offer sales letter or sales video for you.

A 6-week course on how to write a business plan for any type of book

This course delivers information on two levels: basic and advanced. However, all students get the advantage of receiving information on both levels, which allows you to produce a winning proposal, or business plan for your book - one that attracts agents and publishers to your project - and to produce a book with the highest likelihood of selling upon release.

This isn’t just a course on how to fill in the sections of a book proposal or to then polish it up and make it sound good or read well. It’s a course on how to accumulate the correct information for inclusion in a strong business plan for your book and to then use that information and the process of writing a book proposal to evaluate your idea so you can improve it and ensure it is marketable. That means your book will sells to a publisher and to readers. It also helps you evaluate yourself to see what you need to do to convince publishers you  have what it takes to help your book succeed.

You’ll find no gimmicks in the techniques offered. The information is based on sound, tried-and-true, proven proposal strategies. You will produce a “classic” proposal any agent or acquisitions editor will accept and feel compelled to read—without bells and whistles.

Class dates: August 26, September 2, 9, 16, 23, 30 from 4-5 p.m Pacific Time. Only Limited Places Available!

Here's Exactly What You'll Get Inside 
How to Craft a Proposal for a Book that SELLS

Basic Level

In this course you will learn how to write a business plan that convinces agents and acquisitions editors your book is a viable product and that you make a good business partner so they are eager to work with you and to help bring your book to market.

Each of the essential proposal sections will be covered, including:

  • Overview: a brief description of your book that includes a pitch and a list of benefits.
  • Markets: a brief description of the market or markets your book targets.
  • Competitive Titles: an analysis of the books that represent competition and how yours will be unique and necessary in the category.
  • Comparative Titles: an list of the books that represent comparative titles and how the marketability of yours is supported by these titles.
  • Author Bio: a description of who you are and why your posses the experience or credentials to write this book.
  • Author Platform: a description, including any relevant numbers or statistics, that show how you have created visibility, reach, authority, or influence in your target market pre-release of the book that has resulted in a built-in readership for your book.
  • Promotion Plan: a list of all the ways you will promote your book upon release and over time.
  • Mission Statement: a brief statement of why you feel compelled to write this book.
  • Spin-offs: the additional related books you will write.
  • List of Chapters: the table of contents for your book.
  • Chapter Summaries: a chapter-by-chapter synopsis.

Advanced Level
In this course you also will discover the creative aspect of writing a proposal. Light bulbs will go off an you will have many new idea for how to improve your idea and make your idea better.
As you go through each of the proposal sections, you also will learn how:
  • A book proposal helps you hone your message or story into a viable product. This means you don’t discover after you finish your manuscript that it isn’t marketable, or that no one will buy it—not readers or a publisher. Ensure you create a marketable book idea from the start, and then write that book. A business plan forces you to create a focused book pitch, something difficult to do if you don’t know what you are writing about. That pitch offers you, and, ultimately, readers, a clear statement about your book’s benefits, why someone would want to read your book rather than someone else’s book on the same topic or with a similar story. It ensures you provide value to readers in your category and market. If you can’t provide value in the marketplace, you don’t have a viable product.
  • A business plan helps you determine if a market exists for your book. Before you write your entire manuscript you also want to ensure you know who you are writing for and that you have a large enough market. A large market makes a book profitable. When you create a business plan for your book, you conduct a market analysis and determine how many potential readers exist for your book and where you might find them. When you know there are enough people in the world who might buy your book, and that you can target them with your promotion efforts, that justifies writing it.
  • A business plan helps you produce a unique and necessary book. Conducting a competitive analysis, another part of producing a business plan for your book, forces you to take a close look at what other authors in the same category have already done with similar books. You can then compare and contrast their successful books to your own book idea. This helps you produce a book that is unique as well as necessary compared to those already published in the category. You surely don’t want to write a book that is just like all the others. Rather, you want to write a book that is different enough to make it stand out from the pack.
  • A business plan helps you create a marketable structure and content for your book. A business plan includes a table of contents and chapter summaries (or a synopsis—although I suggest all authors produce chapter summaries). If you go to the trouble of doing this and then comparing your proposed content to your market and competitive analysis, you have an opportunity to tweak your book idea further. When you’ve finished this part of your plan, you stand little chance late in your book writing process of discovering you have produced a manuscript that is scattered, rambling, misses the point, left out important parts of the story, or leaves out essential information.
  • A business plan allows you to tweak your idea for maximum product viability. At this point in the business plan creation process, you can go back to the beginning and rework your pitch to ensure that your initial book idea matches the final idea you have created based upon market and competition studies. You also can recheck the benefits—the value—you plan to provide readers. If your book sounds compelling, necessary and unique after you make any final changes, you’re ready to begin writing. You’ve crafted a viable book idea.
  • A business plan offers you an opportunity to plan for success. Whether you self-publish or land a traditional publishing deal, the promotion plans you implement before and upon release of your book determine your book’s success (how many copies it sells). That’s why every book’s business plan needs a promotion section, which is actually a plan of its own. Since promotion needs to begin the moment that light bulb goes off in your head, it makes sense that you should start planning how you will promote your book before you even begin writing it. To do that, however, you need to have done your market analysis.
  • A business plan helps you evaluate your readiness to publish. If you plan to self-publish, you could do so at any time. But that doesn’t make it the right time. Traditional publishers determine if nonfiction writers are ready to publish by evaluating the size of their author platform, the built-in readership they have created by increasing their visibility, reach, authority, and influence in their target market. Author platform can help fiction writers land publishing deals as well. And platform helps all authors create successful books. A fan base, or a large, loyal following of people who know you means a higher likelihood of selling more books upon release. As you create your business plan, you should analyze the size of your platform and determine if now represents the best time for you to release a book.
  • A business plan helps you determine if you are a one-book author and an authorpreneur. The more books you write, the more books you sell. When you write a business plan for your book, you take time to consider spin-off books, sequels and series. This can be important if you want to create a business around your book, brand yourself, or attract a traditional publisher.

When you register for this course you will receive:
  • A copy of Nina’s Easy-Schmeasy Book Proposal Template
  • A copy of Nina’s NEW Nonfiction Book Proposal Demystified ebook
  • Sample book proposals and pub docs used by publishers
  • 6 one-hour group sessions with Nina (recorded for listening at a later date if you miss a session)

Still Not Sure?

No Worries. My Course Comes With A

7 Day Money-Back Guarantee!

If you aren’t 100% satisfied with this course during the first 7 days, your money will be refunded minus the cost of the free book proposal/business plan template and ebook ($18).

I look forward to personally guiding you to craft a book proposal for your book.


Nina Amir